CASE STUDY: WILD PATHS FESTIVAL 2021
Working on this project with Wild Paths festival was a sustainability dream come true. Our first festival customer, in our home town, wanting to go where no festival had gone before: creating their entire 2021 festival merch line from vintage garments...including staff and steward tees! That's a lot of T-shirts upcycled and given a new life on the bodies of Norwich music lovers.
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A city music festival taking place in October in Norwich, Norfolk; the Wild Paths 2021 line up included BIIG PIIG, Sports Team, Palace, The Big Moon, Olivia Dean and Gaffa Tape Sandy to name a few. Their tagline, ‘a new breed of music festival,’ rings true, with their bold decision to take huge steps into a sustainable future by working with us to make all of their 2021 fashion merchandise from vintage and secondhand garments: reprinted and reimagined for the festival.
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Photo - Left to Right: Ben Street, Wild Paths Festival Director - Fergus, Mitch and Jack from band Floral Image
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The Wild Paths ethos is projected through its efforts to tackle climate issues and challenge outdated attitudes. In 2021 the festival also partnered with CanO and Frank Water; a charity that raises funds and awareness of water issues across the UK to help educate attendees and eradicate single-use plastics from the festival site. The team are also looking to make Wild Paths carbon neutral by working in conjunction with Ecolibrium and other like-minded climate organisations - tackling travel-based carbon emissions and supporting tree-planting and green energy projects.
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Going for a dark tee colour palette of blacks, greys and navy blues, Wild Paths were keen for tees to have a true upcycled vintage feel by opting for more than half of garments to have a bold pre-existing front design, and having their own artwork adorned on the back of the tee.
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Photo - Fergus from Floral Image in his upcycled tee - originally a Baltimore Orioles baseball team tee, now a Wild Paths T-shirt
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Photo - Singer/Songwriter Alice-Lily in her upcycled PUMA tee for Wild Paths festival
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Alice-Lily (pictured), singer/songwriter from festival hometown Norwich, was elevated by the move: “I absolutely love what Wild Paths is doing in collaboration with No Encore. Making merch that not only looks cool but is sustainable is such an exciting thing to see.”
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Due to the large volume of garments to source, the whole process took 3 months from initial enquiry to completion.
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Visit wildpaths.co.uk to find out more about the festival.
Get in touch with us today to ask about your eco-friendly merchandise.
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