OUR STORY

FOUNDED BY MUSICIANS

No Encore was born out of a passion for music and planet earth. 

We don't just talk the talk: we walk the walk, load the van, play the shows, coil the cables and eat the rider. Founded and supported by musicians across the UK, we understand the industry. We know how the nature of the music business creates a powerful platform to promote real change.

Founded by Abigail Blake; a musician turned Sustainability MSc, No Encore is a bold sustainable streetwear brand for people and planet.

We connect artists to sustainable, ethical merch makers, and work with the music community to raise awareness of the toxicity of fast fashion, and share how making informed fashion choices can help preserve our planet.

All No Encore clothing line is 100% organic cotton, ethically made, vegan and cruelty-free certified.

Stark reality into opportunity.

Having worked in the music and live events industry for a number of years, we noticed that music merchandise is starting to take on a harmful fast fashion disposition. Poor quality garments are printed with toxic ink, en masse, resulting in large quantities of unsold, non-recyclable stock sat in storage, or sent to landfill.

We want to see a new norm for musicians. We want to bring environmental issues into the minds of artists and fans alike, and as a key income stream for bands, artists and festivals, merchandise should be valued as an opportunity for the music industry to influence societal change. 

A new movement.

As we see consumers putting pressure on organisations to up their eco game, the fashion industry is changing...

 

"Younger generations value transparency and sustainability, and are willing to pay a little more for fashionable, quality products where they guarantee that their next clothing purchase prioritises the planet and its inhabitants." - Good On You

 

We believe that the music merchandise sector urgently needs to wake up to this shift - not just to respect planetary boundaries and social equality, but because music lovers rightly expect it.